Last updated: January 2026
Introduction
Balkan Travel Ops ("we," "us," or "our") operates as a B2B destination management company providing ground operations and travel services across the Balkans. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Submit inquiry forms or booking requests
- Subscribe to our newsletter
- Use our Itinerary Builder tool
- Communicate with us via email
This may include: business name, contact name, email address, phone number, travel requirements, and client details necessary for service delivery.
Automatically Collected Information
When you visit our website, we automatically collect certain information including:
- IP address and general location data
- Browser type and version
- Pages visited and time spent
- Referring website
- Device information
Analytics and Tracking
We use the following third-party analytics services. Both are loaded only after you accept analytics cookies through the consent banner; if you decline, neither Google Analytics nor Microsoft Clarity collects data about your visit.
- Google Analytics 4 (GA4): Aggregated traffic, page-view, and referral data. Operated under Google Consent Mode — we send a default "denied" signal on page load, and only switch to "granted" after you opt in. Default retention for GA4 event data is 14 months on our property. Google's Privacy Policy.
- Microsoft Clarity: Session replay (video-like recordings of clicks, scrolls and typing), heatmaps, and interaction analytics. Recordings may capture content you type into forms — including business email, company name and trip details — so please do not submit information you do not want recorded. We use Clarity's masking defaults to reduce exposure, but you should still treat forms as recorded. Clarity retains session data for up to 30 days. Microsoft's Privacy Statement.
You can change your choice at any time: clear the bto_consent_v1 value in your browser storage or email ops@balkantravelops.com and we will forward your request to the respective processor.
How We Use Your Information
We use collected information to:
- Process and fulfill travel service requests
- Communicate about bookings, changes, and operational matters
- Send relevant trade updates and newsletters (with consent)
- Improve our website and services
- Comply with legal obligations
Information Sharing
We may share your information with:
- Service providers: Hotels, transport companies, guides, and activity operators necessary to deliver your requested services
- Technology partners: Website hosting, email services, and analytics providers
- Legal authorities: When required by law or to protect our rights
We do not sell your personal information to third parties.
Data Retention
- Booking & accounting records: 7 years, to meet Australian and EU tax/audit obligations.
- Inquiry and contact form submissions: up to 24 months, then deleted or anonymised.
- Newsletter subscribers: until you unsubscribe, plus 30 days of deletion buffer.
- Google Analytics 4 events: 14 months (default property setting).
- Microsoft Clarity sessions: up to 30 days.
- Server/access logs: up to 30 days on Netlify, for security and abuse-prevention purposes.
You may request deletion of your data at any time by emailing ops@balkantravelops.com.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
Cookies
Our website uses cookies to enhance your experience and collect analytics data. You can control cookie settings through your browser. Disabling cookies may affect website functionality.
Data Security
We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.
International Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
Children's Privacy
Our services are B2B and not directed at individuals under 18. We do not knowingly collect information from children.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date.
Data Controller & Contact
Balkan Travel Ops is the data controller for information collected through this website. For privacy questions, access, correction or deletion requests, contact us at:
Postal address:
Unit 19, 244-246 William Street
Potts Point NSW 2011
Australia
Email: ops@balkantravelops.com
Phone / WhatsApp: +61 426 971 331
We respond to verified privacy requests within 30 days. If you are in the EU/UK and believe we have mishandled your data, you also have the right to complain to your local supervisory authority.